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Yesterday’s Apple event revealed their new iPhone lineup that showcased the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max. The iPhone 12 Pro, which launched at $999 in the United States reaches the Indian market at shockingly expensive prices.
It’s always been like this in India, all Apple products are expensive in India when their base prices from the USA is converted from dollars to rupees. But what I’m pointing this out because now the pricing has gone from expensive to insanely expensive.
The iPhone 12 Pro launched in the USA for $999 (Rs.73367) but it costs Rs.1,19,900 in India which is $1633 (rounded figure). By looking at these figures you will understand that there is a $634 price difference, that’s huge!
Apple iPhone 12 Pricing and Comparison
iPhone 12 Base Variants and Price in USA VS India (Direct Converted)
| Model | Price in the USA | Price in India |
|---|---|---|
| iPhone 12 Mini 64GB | $699 | ₹51,270.25 |
| iPhone 12 64GB | $749 | ₹54,937.65 |
| iPhone 12 Pro 128GB | $999 | ₹73,274.65 |
| iPhone 12 Pro MAX 128GB | $1099 | ₹80,609.45 |
iPhone 12 Price in India (Apple Store Price)
| Model | Price in India |
|---|---|
| iPhone 12 Mini 64GB | ₹69,900 |
| iPhone 12 64GB | ₹79,900 |
| iPhone 12 Pro 128GB | ₹1,19,900 |
| iPhone 12 Pro MAX 128GB | ₹1,29,900 |
When it comes to a country like India where Apple has less than 4% share in the market, this pricing is really aggressive. Apple has such a low share in the Indian market because the majority of the population in India has a hard time making both ends meet. The smartphone market in India loves smartphones within the budget segment and android devices rule there. Now during the Covid-19 crisis, the situation is even worse, so let’s see how the sales numbers go.
There are some factors that made the iPhone 12 Pro this expensive. Maybe because this particular model isn’t being manufactured within India. The import charges and taxes could one factor that makes the iPhones more expensive.
